If you have not been living on the cyber moon and if you have not been so bogged down by work or play that you did not have time to scan the web (which is the same thing as saying that you have been living on the cyber moon), then i am sure you have heard about the recently announced partnership between Nokia and Microsoft.
If you have not heard or read about it , you can quickly bring yourself up to speed by reading the announcement from Microsoft’s site.
In case you do not want to read through the whole thing, here are the highlights:
Nokia and Microsoft are engaging in a partnership such that:
” 1.) Nokia would adopt Windows Phone as its principal Smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
2.) Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
3) Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
4.) Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
5.) Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
6.) Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
7.) Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
8.) Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.”
Most of the commentary i have seen online touts this as Nokia’s reaction to the threat of the IPhone. However it was after reading this article that another angle became a bit evident (thanks Tunde for the Facebook post!)
The main gist of this article is that with this move a lot of Symbian developers will be left without a platform in the coming years and as such the developers will be left with a number of options:
A.) Migrate with Nokia to Windows (How many pure blooded Symbian developers will do this is anybody’s guess)
B.) Migrate to IPhone (An attractive choice as this platform has probably the biggest appstore around)
C.) Migrate to Android (An upcoming platform, but perhaps the most open of all the options
D.)Migrate to BlackBerry another platform of choice
E.) Give it all up and start maintaining blogs like this one (That’s what I would choose:-D)
So what’s the point of this little piece?
The thing is that with so many mobile platform developers pondering their future over the next 6 months, the battle for their souls will soon start in earnest and it is just possible of all the options, Android being the most open of them might be the most attractive. Of course this depends on how Google chooses to play the game and also on what the android community does to welcome in these developers from the cold.
Only time will tell…..
We are watching.