App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign up and then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.
This talk will inspire developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy.
You can get started developing today by downloading the updated Google Play services SDK (r18) from the SDK Manager. API details and samples are also available in the updated documentation. Here are some of the highlights:
Services for Android wearables: Your apps can more easily communicate and sync with code running on Android wearables through an automatically synchronized, persistent data store and a reliable messaging interface.
Dynamic security provider: Provides an alternative to the platform's secure networking APIs that can be updated more frequently, for faster delivery of security patches.
Quests and Saved Games in Google Play Games services: Build a great gaming experience with Quests, which provide time-based events including rewards for completion. Saved Game APIs let you store and synchronize game data to the cloud, along with a cover-image and description.
App Indexing API: With app indexing you can surface deep content in your native mobile applications on Google search and drive additional user engagement.
More new APIs in Cast, Drive, Wallet, Analytics, and Mobile Ads.
For more information, refer to our blog post at:
For API details, please see: